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Food and Beverage Mobile Growth Playbook

White Paper
Explore ways that food and beverage, QSR, and food delivery brands can grow their mobile presence and tap into apps for acquisition, retention, and increased conversions.

Meet the New Branch University!

Blog
Branch is thrilled to announce the revamped Branch University, packed with interactive resources, comprehensive training, and certifications.

How To Combine Attribution Data With Media Mix Modeling

Blog
Now that marketing teams are forced to reconcile multiple sources of measurement to determine what to do, there is an opportunity to include media mix modeling with the more granular attribution methods. Branch's Adam Landis recently sat down with Michael Kaminsky, co-CEO and co-founder of Recast, to chat about how companies are combining holistic statistically-driven models like MMM with attribution data.