Mobile Deep Linking and Attribution Resource Center

Mastering the User Journey From Offline to Online to Mobile

Blog

Performance-led growth marketing agency In Digital shares insights on navigating the shift from offline to online to mobile.

IMDb Streamlines A/B Testing and Boosts App Downloads by 443% With Branch

Case Study

Learn how IMDb increased its experiment volume by 9x and increased app downloads by 443% with Branch Journeys.

Introducing Branch’s Cross-Events Export API: Seamless Data Exporting for Enterprises

Blog

Unlock seamless data exporting with Branch’s Cross-Events Export API. Streamline workflows, remove limitations, and make better data-driven decisions.

Upcoming: It’s All About the Journey: How To Leverage Branch’s Web-to-app Banners in Travel Apps

Webinar

In the ever-changing landscape of the travel industry, consumers are constantly embracing new trends, seeking fresh experiences, and raising their…

How To Combine Attribution Data With Media Mix Modeling

Blog

Now that marketing teams are forced to reconcile multiple sources of measurement to determine what to do, there is an opportunity to include media mix modeling with the more granular attribution methods. Branch's Adam Landis recently sat down with Michael Kaminsky, co-CEO and co-founder of Recast, to chat about how companies are combining holistic statistically-driven models like MMM with attribution data.

Boost Your Mobile Game’s Visibility and Mobile SEO With Branch

Blog

Explore four ways to improve your mobile game's SEO rankings with Branch SEO App Attribution and deep linking.

TechTalks #3 | The Unpopular Truth About the State of Privacy

Webinar

It’s been a year since our conversation on privacy with David Philippson, CEO of DataSeat (part of Verve Group). And…

You Built a Mobile App. Now What?

Blog

As a marketer, you need to make users aware of your app, convince them to choose the app experience over other channels, and keep them continuously engaged and satisfied.

2024 MAU Highlights

Webinar

Having FOMO for not attending MAU this year? In this webinar, we’ve highlighted the best moments of 2024 Mobile Apps…

Power Your Mobile Game Using Branch’s Unity SDK

Blog

Branch’s Unity SDK handles deep linking, attribution, and event tracking for teams that use Unity to build cross-platform mobile games,

Empowering Women in Mobile: An Interview With Rachel Hansen, Customer Retention Manager at Crumbl

Blog

Rachel Hansen, Customer Retention Manager at Crumbl Cookies, discusses career growth, innovation, and navigating the mobile tech industry.

Unlocking Mobile Growth: Strategies for OTT Success in Competitive Markets

Webinar

Join us for an exclusive webinar where aha media, an OTT platform shares tricks and tips on how to acquire…

Branch Resource Hub

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Mastering the User Journey From Offline to Online to Mobile

IMDb Streamlines A/B Testing and Boosts App Downloads by 443% With Branch

Introducing Branch’s Cross-Events Export API: Seamless Data Exporting for Enterprises

Upcoming: It’s All About the Journey: How To Leverage Branch’s Web-to-app Banners in Travel Apps

How To Combine Attribution Data With Media Mix Modeling

Boost Your Mobile Game’s Visibility and Mobile SEO With Branch

TechTalks #3 | The Unpopular Truth About the State of Privacy

You Built a Mobile App. Now What?

2024 MAU Highlights

Power Your Mobile Game Using Branch’s Unity SDK

Empowering Women in Mobile: An Interview With Rachel Hansen, Customer Retention Manager at Crumbl

Unlocking Mobile Growth: Strategies for OTT Success in Competitive Markets