Branchout 2017

Amanda Goetz - Driving Agile Mobile Innovations Across Departments: The Role of Product Marketing at The Knot | Branchout 2017

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Product Marketing is a critical, strategic role but still wildly misunderstood and underutilized across but everything you need to know about working with Product Marketing you learned in Preschool. Join XO Group's (flagship brand: The Knot) Head of Product Marketing to learn 5 proven strategies to work effectively with your Product Marketer to benefit your mobile-minded organization and increase user acquisition, retention and grow brand equity.

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