From Web to Native Apps: Advanced Mobile Marketing Course

An In-Depth Look at Mobile Attribution

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June 27, 2017
Branch CEO, Alex Austin, walks through the most critical challenges in mobile attribution and shares best practices to help brands make more informed decisions to optimize marketing campaigns.
Key topics include:
- Deciphering "dark mobile traffic": What does your direct referral traffic really mean?
- Debugging mobile misattribution: What's causing mobile conversion event misattribution?
- Mapping out next steps: What are the best practices and available tools to optimize mobile spend?

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