An Overview of Mobile Deep Link Standards

July 13, 2017
Deep linking is one of the best ways to improve the user experience of a mobile app, but setting it up is HARD. There are many contradictory standards, endless edge cases, and even if everything is configured juuuuuust right, deferred deep linking and click attribution are still impossible. 

At Branch, we set out to fix all that. The Branch Hosted Deep Linking platform is free and just works, everywhere. Visit to get started!