Branch Collateral

Branch in the Wild with Bukalapak

February 19, 2021
Bukalapak, a billion-dollar ecommerce marketplace with more than 1.4M followers on Instagram leverages Branch by placing Branch’s deferred deep links on Instagram and other channels, to help acquire followers to the Bukalapak app.

By using Branch links, Bukalapak can both ensure users can leave the Instagram app seamlessly while also tracking clicks, installs, and other down-funnel conversions occurred thereafter.