Branchout 2017

Charles Yong - The First Impression: How to Fight Fragmentation with Fragmentation | Branchout 2017

While most people consider fragmentation to be a bane of product design, those who understand how to navigate the chaos welcome it with open arms. Join Charles Yong of Collective Press to learn how fragmentation can be turned into your latest competitive edge with real-world examples that have been used to repeatedly grow mobile apps to tens of millions of installed users.