By using deep links in their marketing campaigns, Charlotte Russe is able to drive mobile users directly to the items they're looking for, both in the app and on mobile web.

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Branch Metrics is a mobile deep linking SDK that allows you to build sharing and referral programs, personalized welcomes, text-me-the-app banners, and more. Check out http://www.branch.io to learn more or http://www.branch.io/meetups to find a Mobile Growth event near you.