Webinars

Driving Web-to-App Growth in 2020: Your Guide to ROI

September 18, 2020
In a world where app users convert at a 300% higher rate than mobile web users, it’s more important than ever to make sure you route website and mobile web traffic seamlessly into your app.

So how are today’s top brands creating those seamless journeys to drive app growth, installs, engagement, and conversions?

During this webinar, featuring Vivian Wong from Amplitude Analytics and Dee Tsang from Branch, we’ll discuss:

Current statistics around cross-platform user behavior and how to understand it to optimize marketing spend?
Why the web-to-app journey is so important
How to deep dive into attribution data to understand what's working and what's not working, hence optimizing marketing spend?
How do I drive Growth through user conversion, engagement and retention?