How to Reach Apple’s Users in a Privacy-First World

January 05, 2021 attribution, idfa, webinar
At WWDC 2020, Apple threw the mobile industry into chaos by announcing plans to deprecate the IDFA (Identifier For Advertisers) on iOS. Along with recent moves like ITP (Intelligent Tracking Prevention), which limits the effectiveness of cookies on the web, this has left the mobile ecosystem scrambling to find privacy-safe attribution techniques that will continue to deliver actionable reporting data. To thrive in this new world, marketers will need to adopt new strategies and work closely with trusted vendors to upgrade the infrastructure they rely on. Digital marketing is here to stay, but the days of unlimited data by default are coming to an end.