Mastering Mobile Data: How 6 Brands Succeeded

Mobile is an integral part of the user experience: 70% of emails are opened on mobile devices, and consumers continue to research, click, and convert across a series of touchpoints and platforms. That creates a new challenge: How can brands understand the entirety of these complex user journeys and leverage data to truly understand mobile performance?

Join mParticle and Branch for an in-depth discussion on the topic where we’ll cover:
-How mastering mobile data can empower a cross-platform experience
-The essential data layer to understand the consumer journey
-Six case studies from today’s top brands that leveraged mobile data to drive results, including success stories from The Knot, Overstock, and Lily Pulitzer