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Tackling Mobile Fragmentation: Do’s & Don’ts

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From user experiences to campaign measurement, mobile has introduced huge fragmentation across channels, devices, and platforms for many businesses — especially consumer brands. The situation is worsened by big platforms who are building “walled gardens” with changing standards and bewildering updates. As a result, it has become incredibly challenging for brands to devise effective mobile strategies.

Join Branch CEO Alex Austin and guest speaker, Forrester VP and Principal Analyst Julie Ask for an in-depth discussion on how to tackle mobile fragmentation.

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