Tagged with fragmentation


Mada Seghete - Mobile Marketing Lighting Talk: A Milli, A Milli

273 views July 11, 2018

Join Mada Seghete, co-founder of Branch, for an exploration of the mobile ecosystem and the...

Branchout 2017

Alex Austin - Welcome Keynote: Unify the Mobile Journey | Branchout 2017

1,147 views December 08, 2017

The mobile ecosystem has become highly fragmented with the proliferation of devices, operating...

Branchout 2017

Charles Yong - The First Impression: How to Fight Fragmentation with Fragmentation | Branchout 2017

1,085 views December 08, 2017

While most people consider fragmentation to be a bane of product design, those who understand how...


Bridging the Mobile Blockades: How to Connect the Customer Journey Across Every Channel

937 views November 17, 2017

The mobile customer journey is a bumpy one: different platforms, browsers, and properties are...


Tackling Mobile Fragmentation: Do’s & Don’ts

985 views September 26, 2017

From user experiences to campaign measurement, mobile has introduced huge fragmentation across...