Anindya Ghose, NYU professor and author of Tap: Unlocking the Mobile Economy, and Franco Caporale, Head of Enterprise Marketing at Branch, set the foundation for what mobile marketers should know to have a complete cross-platform marketing strategy.

In the first installment of our Advanced Mobile Marketing Course, we'll cover:
-Introduction to the Course: An Overview of Cross-Platform Marketing
-Unlocking the Mobile Economy: the 9 forces that shape consumer behavior
-The core elements of an integrated strategy
-Examples of modern enterprise companies that have adopted a cross-platform marketing strategy