The mobile platform war: How to be cohesive and coherent on mobile - Collision '17 - Mada Seghete

June 02, 2017
Android, iOS, WeChat, React Native, chatbots, universal links, native and hybrid apps, AMP, app links. The days when a website could do it all are long gone. Developers need to build consistent and high-quality user experiences with this alphabet soup of rapidly evolving, frequently conflicting tech standards. And since many of these are walled gardens controlled by powerful industry players, who rarely have our best interests in mind, the potential pitfalls are numerous. In this keynote, learn about cross-platform best practices discovered the hard way while building Branch, the industry-standard infrastructure for mobile linking.