The mobile web can be the most powerful tool in your mobile growth arsenal. Not only does it leverage your existing users, making it cheaper than app install campaigns, it improves user engagement and retention rates. This strategy is a must for mobile marketers running any cross-platform campaign.

In this webinar, you'll learn:

-Why the web-to-app journey is crucial for marketers
-How to increase your install and conversion rates using web-to-app strategies
-How to improve the user experience from web to app
-How to keep a user on your digital properties