The Foundations of a Cross-Platform Marketing Strategy

1,725 views April 20, 2017

Anindya Ghose, NYU professor and author of Tap: Unlocking the Mobile Economy, and Franco...


User Acquisition Campaigns: Web vs. App w/ Morgan Brown

1,352 views May 09, 2017

This webinar will cover best practices on how to acquire users on both the mobile web and native...


Turning App Installs into Users: The Guide to Mobile App Onboarding

1,063 views May 18, 2017

On mobile, it’s particularly important to quickly drive users to the “Aha Moment.” If a person...


How to Trigger Repeat Behaviors and Increase User Engagement

757 views May 31, 2017

According to Forbes, it is 6 or 7 times more costly to acquire a new user than retaining an...


Attribution is Not Enough: The Broken State of Cross-Platform UX (ft. Adobe)

88 views August 22, 2019

In a world with more devices and platforms than ever, brands are faced with a challenge: Create...


Driving Web-to-App Growth in 2019: Your Guide to ROI - Asia Edition

112 views August 01, 2019

In a world where app users convert at a 300% higher rate than mobile web users, it’s more...


5 Ways to Drive Mobile Growth in 2019 and Beyond

136 views July 17, 2019

2019 is a huge year for mobile growth — and a tipping point for brands who are trying to drive...


The Death of App Attribution

245 views May 29, 2019

Legacy attribution will strangle your growth with broken experiences, misleading data, and...


Measuring Apple Search Ads Campaign Performance with Branch

233 views April 23, 2019

Apple Search Ads is one of the most powerful tools in a modern marketing toolbox. Today, 65% of...


Driving Web-to-App Growth in 2019: Your Guide to ROI

290 views February 20, 2019

Join Branch co-founder Mada Seghete for this webinar on how to drive web-to-app growth and ROI in...


Mobile Transformation, Ep. 5: How TechCrunch Masters App Acquisition & Engagement

189 views August 28, 2018

The explosive growth of mobile and native apps have transformed the ways consumers engage with...


Mastering Mobile Data: How 6 Brands Succeeded

193 views August 09, 2018

Mobile is an integral part of the user experience: 70% of emails are opened on mobile devices,...